In a world that is obsessed with accumulating money, status, and possessions, we often overlook the one resource that is truly finite: Time. Content creator and deep-thinker Eric Gugua, some time ago, sparked a vital conversation about the intersection of time, wealth, and romantic integrity. His message is a wake-up call to anyone drifting through a relationship they do not actually want, because, and as he said, by staying, you are not being “kind,” you are committing a robbery.
The Only True Form of Wealth
Eric Gugua begins by redefining what it means to be “rich.” While society points to bank accounts, he points to the clock. He argues that there is only one way to be truly wealthy, and that is to have time on your hands. The fundamental reason we “hustle” and work is to earn enough money to buy back our freedom. We want the ability to redirect our hours as we please. And therefore, if time is the ultimate goal of all human labor, it follows that time is our most precious asset. When you steal someone’s time, you are not just wasting a few hours; you are stealing their life’s work and their potential for happiness.
The “Horrible Person” Paradox
We often pride ourselves on being “nice.” We stay in connections where the other person is more invested than we are because we “do not want to hurt them.” We let them buy us dinner, drive us around, and offer emotional support, all while knowing deep down that we do not want them in the same way they want us.
And there, Eric Gugua pulls no punches here, but states that: “You are a horrible person.”
He argues that accepting the benefits of someone’s affection when you have no intention of reciprocating, knowing fully well that you do not want them in the same way theywant you is a form of exploitation. And by refusing to be honest, you allow them to continue “spending” their non-renewable time on an investment that will never yield a return. This is not kindness; it is a selfish preservation of your own comfort at the expense of their happiness and worst, their future.
The Righteous Cruelty
It may seem controversial to some, yet liberating, part of Gugua’s philosophy is the concept of The Apparent Cruelty. He suggests that the kindest thing you can do for someone you do not want is to push them away, intentionally and firmly.
To the outside world, a sudden, blunt rejection might look “mean.” But Eric Gugua redefines this as a manifestation of love and righteousness. And why is that? Because it saves the other person from themselves. It provides the clarity they need to stop waiting and start healing.
- The Lie: Staying out of pity, which keeps them stuck in a cycle of false hope.
- The Truth: Breaking their heart now, which frees them to find a partner who will actually love them back.
By being “cruel” enough to say no, you are actually being righteous enough to protect their most valuable asset: Their time.
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Conclusion
Eric Gugua’s message is not just about dating; it is about the ethics of human connection. And it challenges us to look at our lives and ask: Whose time am I currently stealing? Because true love and integrity require us to value others’ lives as much as our own. If you know you are not the one for them, the most loving act you can perform is to let them go or push them away, and by all means, do not be a robber! Be honest! Be firm! And do it for your own clear conscience and their future happiness!
And as Eric Gugua says, the apparent cruelty of pushing them away is actually the highest form of love.
